{"collectionById":{"99a5cf03-c505-4a2b-90b9-d66697c5ad9f":{"id":"99a5cf03-c505-4a2b-90b9-d66697c5ad9f","name":"Case studies","fieldSchemas":[{"id":"e0bd67cd-f17e-4968-a58b-33c542c229af","name":"Title","type":"plain_text","role":"primary"},{"id":"ed69cded-27ba-44a0-bab8-fbf8c044cbca","name":"Client","type":"plain_text"},{"id":"1ef5d7e3-52a7-4097-8a45-abcfe238de0a","name":"Role","type":"plain_text"},{"id":"00c22bf7-b190-407d-b93e-81b8a5db8f6d","name":"Project type","type":"plain_text"},{"id":"c9942e24-8620-4920-b235-6194615008c8","name":"Intro","type":"plain_text"},{"id":"47bb0584-30c3-41fa-92be-562570beef96","name":"Hero image","type":"image"},{"id":"2602c513-f95b-406a-9e62-28e8df3567e2","name":"Content","type":"rich_text"},{"id":"0aedb0cf-7919-447d-b6b6-51d71ba22d77","name":"Slug","type":"slug","role":"slug"},{"id":"b5914d20-7963-4b88-b051-58bd03e73da5","name":"Created at","type":"date","role":"created_at"},{"id":"aa3b61fa-9154-4c11-b165-0524b0425e1e","name":"Last edited at","type":"date","role":"last_edited_at"},{"id":"432c62d2-1764-41bd-828a-d5129c4e5050","name":"Rich text","type":"rich_text"}],"itemById":{"9cb1532f-a9b4-4ba7-9b00-9c69c06ae43d":{"id":"9cb1532f-a9b4-4ba7-9b00-9c69c06ae43d","index":"\"","collectionId":"99a5cf03-c505-4a2b-90b9-d66697c5ad9f","fields":[{"id":"aa4ed151-8873-40df-bf81-9a6aaa97e695","value":"upskal","itemId":"9cb1532f-a9b4-4ba7-9b00-9c69c06ae43d","fieldSchemaId":"0aedb0cf-7919-447d-b6b6-51d71ba22d77"},{"id":"9344aa28-7564-41df-86f4-7c63f8a4f3de","value":"Upskal","itemId":"9cb1532f-a9b4-4ba7-9b00-9c69c06ae43d","fieldSchemaId":"e0bd67cd-f17e-4968-a58b-33c542c229af"},{"id":"3be69327-1e81-499c-bae8-715ddee6b0cc","value":"Independent Artist Series","itemId":"9cb1532f-a9b4-4ba7-9b00-9c69c06ae43d","fieldSchemaId":"ed69cded-27ba-44a0-bab8-fbf8c044cbca"},{"id":"215b4e86-e764-4a70-9a02-7533415f2599","value":"I led the end-to-end design of a responsive website for Upskāl, a premium water brand, focused on establishing a trustworthy and friction-free purchasing experience for health-conscious consumers. I led the development of the company’s core design system and foundational component library to ensure long-term brand consistency and scalability across their digital presence.","itemId":"9cb1532f-a9b4-4ba7-9b00-9c69c06ae43d","fieldSchemaId":"c9942e24-8620-4920-b235-6194615008c8"},{"id":"9f5c4e96-d430-4ec2-a9bc-709e379d51c9","value":"Portrait series \u0026 identity intervention","itemId":"9cb1532f-a9b4-4ba7-9b00-9c69c06ae43d","fieldSchemaId":"00c22bf7-b190-407d-b93e-81b8a5db8f6d"},{"id":"1ac8a1c9-d5f2-4fd1-9543-0ca79d4dc418","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Color as structure\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Each subject was placed within a uniform color box—red, yellow, green, or blue—selected to contrast with skin tone, clothing, or facial expression. These fields became framing devices, offering both containment and elevation. Color became not just a mood device, but a structural one—carving space for the subject while challenging the neutrality of the frame.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"c1e11a7148cd674c38e4e2bc39decbdc595da209\",\"src\":\"https://s3-alpha-sig.figma.com/img/c1e1/1a71/48cd674c38e4e2bc39decbdc595da209?Expires=1759708800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=LdfNacDOC5Fe6W6HWI1mERR1QJuJqdfjH43v9hFyYmURin8Q4BJbvwuZk3KDQgvEh4GLYA0exRFzLsnaaoKlMSb5kGQ9W5WHNIMG7szK0-aF4PAev1Nk5Y-L5ByXbP-WvTNJ5BNdtD1-OBMZUbm2x4-RtLv1Aq915r6HAFQXVz3yo184jAgbsmFJO~cKEp2bPy5aho2P7OCW3IUstA-amtSoSVe-FhdFzeYbcqqvEkmku-gUWATlyDnnTzp0MhpnTftwNXJdybb-lgQcIP8wDlEhGtSz~xYB2-5Dnn4D~7-5bxVcGsMMtmBJZwBEFui1BSavHq8Xmz2xzk1X--9LEw__\",\"altText\":\"Person with a gray plastic bag over their head holding two halves of a grapefruit in front of their eyes, set against an orange background with a light blue border.\",\"originalImageWidth\":1440,\"originalImageHeight\":840,\"isFillWidth\":true}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Material choices\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The portraits were processed using analog tools: photocopies, paper tears, manual cropping, and colored gels. These physical interventions introduced a sense of tactility and disruption. In contrast to polished digital profiles, the materials conveyed presence and process, leaving behind imperfections that hinted at the hand behind the work.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Conceptual anchors\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Thematically, Color Holding explores the tension between individuality and representation. In the age of algorithmic sorting and templated identities, these portraits reasserted personal scale and analog detail. The project reflects on how identities are compressed, repackaged, and—at times—defiantly reclaimed through visual expression.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"0575c6ea2992e23fd71887748015a711cbb7113d\",\"src\":\"https://s3-alpha-sig.figma.com/img/0575/c6ea/2992e23fd71887748015a711cbb7113d?Expires=1759708800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=PNLwArrUBIcGgGU2agZ6eHRJQ5unDkF~ZT-NBajfOrA0byY5gis7udlwghx3~bCQ24Yl7Wl-qzkMjLxEUuiPRclQTH6jASqt1ch3bKToSLza~QSIAHnqmuBRQ4M7UaFUptE5D6gznyxng4m~ihc2GS3wObNiGFrYBlNXiymW2Wxp55xbOYSUzyL2Qhqocy8QfqW4q~m~JHmXlFu0fu6qIN3HK-wkaez1XcY7pVHiEeDXNQFRYsb85CLneq7Fmoox3eMCGHjT6eSAE3qSjbtEGWYFOtcs-xLn8IJNp-lgRXptM2pFMXYtqYpU-SSwr9eLOEj~XrXAuSckCqFuyU63Eg__\",\"altText\":\"Black-and-white portrait of a woman fragmented into strips by torn paper, reassembled into a distorted face, placed on a light blue rectangle against a bright green background.\",\"originalImageWidth\":1440,\"originalImageHeight\":1920,\"isFillWidth\":true}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Outcome\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Initially exhibited as a limited-run risograph zine and gallery installation, Color Holding has since been expanded into a print-on-demand poster series. It remains a touchpoint for future explorations into the intersection of portraiture, identity, and graphic systems. The project continues to circulate in design education and independent publishing circles for its bold simplicity and tactile clarity.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"9cb1532f-a9b4-4ba7-9b00-9c69c06ae43d","fieldSchemaId":"2602c513-f95b-406a-9e62-28e8df3567e2"},{"id":"1c94ba1a-1a5e-466b-9955-5f3b5c65786f","value":"Collagist","itemId":"9cb1532f-a9b4-4ba7-9b00-9c69c06ae43d","fieldSchemaId":"1ef5d7e3-52a7-4097-8a45-abcfe238de0a"},{"id":"826c48aa-da70-4a8b-88c7-44b9f5d51cee","value":"{\"image\":\"3c92936411c4160b77b40b72fb63afcb067e0d1b\",\"imageThumbnail\":\"951d568222466a76612b56bec11d0e3062b10764\",\"originalImageHeight\":1056,\"originalImageWidth\":1280,\"altText\":\"\",\"fileName\":\"Upskal IMG.png\"}","itemId":"9cb1532f-a9b4-4ba7-9b00-9c69c06ae43d","fieldSchemaId":"47bb0584-30c3-41fa-92be-562570beef96"}]},"0be05c37-bdcf-46cb-811c-c75e683472fb":{"id":"0be05c37-bdcf-46cb-811c-c75e683472fb","index":"#","collectionId":"99a5cf03-c505-4a2b-90b9-d66697c5ad9f","fields":[{"id":"299ca1ca-2a8a-4f60-99b6-3b63dcd366ea","value":"Brand identity \u0026 risograph asset system","itemId":"0be05c37-bdcf-46cb-811c-c75e683472fb","fieldSchemaId":"00c22bf7-b190-407d-b93e-81b8a5db8f6d"},{"id":"8d7161de-fa36-4962-89a3-a162ca0fae54","value":"data-visualization","itemId":"0be05c37-bdcf-46cb-811c-c75e683472fb","fieldSchemaId":"0aedb0cf-7919-447d-b6b6-51d71ba22d77"},{"id":"0ba86234-588c-4075-bcab-dcf7d8d7acf7","value":"I partnered with American University to transform complex datasets into clear, impactful visual stories for academic research. This inititative gave me room to sharpen my ability to translate technical information into intuitive designs that drive engagement and awareness. ","itemId":"0be05c37-bdcf-46cb-811c-c75e683472fb","fieldSchemaId":"c9942e24-8620-4920-b235-6194615008c8"},{"id":"3ba28830-01ea-4d8f-83a6-094b927157fc","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Why risograph?\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Risograph printing was chosen not just for its distinctive look, but for its material relevance—low-waste, low-energy, and rooted in iterative production. The medium’s layered, imperfect textures visually echoed Aetherfield’s belief in “progress over perfection.” It became a metaphor for emergent systems: messy, beautiful, and always evolving. By embracing these imperfections, we helped position the brand as transparent and human-centered, even in a data-heavy space.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"9e715444069196c030d390d285dcf45661b4f082\",\"src\":\"https://s3-alpha-sig.figma.com/img/9e71/5444/069196c030d390d285dcf45661b4f082?Expires=1759708800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=Skx9sgLodfid4cKEDV9OrMZmiUuEGLHfjo4t3-HHIR4nB32Hud-kEO3jrc4zy-SQVo98qbhLE-mTTJxTQFs1qrYpk5X7g2u2s2EMDfDpK-6-N5HucErIafqhIsxTYtwrFxRd18rW3dZT7ZMl4CPNPIjzXIFI9eDy78oo60nTlkBTicnxWbCD-lqnSUbtSB7t97gh8WhJ0M45XTnQw~0wqC04FraBAtOvjCI8diwthkDvH~zs8DiOZm4LTI67swQgGXT5uQmm0sDLl79lfm2nI~D5eQn7ZB90j5FKf~psYg5LEPOk-~e4EDjycwA8odv4JHLl~n1wirLfI8owVsk4QQ__\",\"altText\":\"Halftone-style blue overlay portrait of two people—one looking to the side, the other facing forward—set against a light blue gradient background.\",\"originalImageWidth\":1440,\"originalImageHeight\":840,\"isFillWidth\":true}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Building a modular language\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The visual system used overlapping grid patterns, isotype-style icons, and rhythmically spaced typography to create a toolkit that could flex across touchpoints. Bold black-and-white structures were softened with organic patterns and gradient tints, all optimized for risograph’s limited ink palette. Assets were designed to degrade gracefully—holding up in both crisp vector outputs and the charmingly fuzzy edge of analog risograph prints.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Applications across media\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"We created a suite of risograph-ready assets including workshop posters, onboarding zines, and data dashboard overlays. These materials extended the digital product’s clean interface into a tangible ecosystem of print materials—used internally by the team and externally at climate tech conferences. Every asset was built to signal clarity without feeling sterile.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"24056064c9a4b20d78f51d4ea548eb024ab9d182\",\"src\":\"https://s3-alpha-sig.figma.com/img/2405/6064/c9a4b20d78f51d4ea548eb024ab9d182?Expires=1759708800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=X8jwj2Q24yLXiVFjrkKjB93sr2hJ82xst9hnSZa2zIP3eFXujuQP~dV5H0lpieceeaCW~ihYQYXdnG02XEF2LmUMq0St4SxmNoQT3e5f~Uz5eQw2ao3cKDHdHSNltf-o7Ban~nh-MF89dX4M0uSKgF~MOyZ7AnemASTkPvPD~dTRvyqYy2GR0Gl1TRtO5xXSrKJ3kY~Mp5cGwjYJMO00juloo6g7RnUq6GnLzxfIZLD5zxFECZk9flHSA6xQYMQUOE8VvDfieXIKQdkFqX4T8aIx2xuFWxvPvmeN1CgQD9dVHrpPLjNAo3qn0MllOaR2kv~oIFkNIo4SMPbp2rkGOw__\",\"altText\":\"Halftone-style blue overlay of a mountain peak on a beige background, with textured shading giving it a graphic, poster-like effect.\",\"originalImageWidth\":1440,\"originalImageHeight\":840,\"isFillWidth\":true}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Outcome\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The risograph system gave Aetherfield a physical presence that stood apart from typical B2B climate tech brands. It communicated care, imperfection, and intelligence in equal measure. The system is still in use today for hiring packets, sales decks, and team culture moments—proof that sustainable design can be both principled and playful.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"0be05c37-bdcf-46cb-811c-c75e683472fb","fieldSchemaId":"2602c513-f95b-406a-9e62-28e8df3567e2"},{"id":"902f8b29-2d38-4290-b3b2-4ab27cd8a357","value":"Aetherfield","itemId":"0be05c37-bdcf-46cb-811c-c75e683472fb","fieldSchemaId":"ed69cded-27ba-44a0-bab8-fbf8c044cbca"},{"id":"59768e97-a4f2-46af-bfc5-5e28101ef5f7","value":"Data Visualization","itemId":"0be05c37-bdcf-46cb-811c-c75e683472fb","fieldSchemaId":"e0bd67cd-f17e-4968-a58b-33c542c229af"},{"id":"afe398dd-82d8-42ea-97e1-81703d851e0d","value":"Graphic Designer","itemId":"0be05c37-bdcf-46cb-811c-c75e683472fb","fieldSchemaId":"1ef5d7e3-52a7-4097-8a45-abcfe238de0a"},{"id":"04179541-4eeb-45a7-96a3-a8b589097882","value":"{\"image\":\"5f6fe989215965b0758de2316ca7feb4144f6f35\",\"imageThumbnail\":\"9a1072949c203234f03506e3f3edff012520d425\",\"originalImageHeight\":1056,\"originalImageWidth\":1280,\"altText\":\"\",\"fileName\":\"DATAIMG.png\"}","itemId":"0be05c37-bdcf-46cb-811c-c75e683472fb","fieldSchemaId":"47bb0584-30c3-41fa-92be-562570beef96"}]},"7fd80cab-fb71-4c9f-b165-cda613fa769a":{"id":"7fd80cab-fb71-4c9f-b165-cda613fa769a","index":"$","collectionId":"99a5cf03-c505-4a2b-90b9-d66697c5ad9f","fields":[{"id":"081d1edc-dcf5-482a-b6ab-fa532b453db9","value":"munas-garden","itemId":"7fd80cab-fb71-4c9f-b165-cda613fa769a","fieldSchemaId":"0aedb0cf-7919-447d-b6b6-51d71ba22d77"},{"id":"68dd3212-ae4d-482e-8b59-84c954ee51e0","value":"{\"image\":\"06c961425b92ceb6155a7dc2f833f24d0800cf34\",\"imageThumbnail\":\"73e8c8ec31801c507b20d9c3635ee867e1db6278\",\"originalImageHeight\":1056,\"originalImageWidth\":1280,\"altText\":\"\",\"fileName\":\"munas gardenIMG.png\"}","itemId":"7fd80cab-fb71-4c9f-b165-cda613fa769a","fieldSchemaId":"47bb0584-30c3-41fa-92be-562570beef96"},{"id":"67f97604-f795-450b-b7e8-98e18d52f776","value":"Muna's Garden","itemId":"7fd80cab-fb71-4c9f-b165-cda613fa769a","fieldSchemaId":"e0bd67cd-f17e-4968-a58b-33c542c229af"},{"id":"04c52a9f-7080-43ab-aa07-219a220da34a","value":"Experimental visual identity","itemId":"7fd80cab-fb71-4c9f-b165-cda613fa769a","fieldSchemaId":"00c22bf7-b190-407d-b93e-81b8a5db8f6d"},{"id":"1e25c286-82b2-495b-a0ff-1853168461e3","value":"Creative Director","itemId":"7fd80cab-fb71-4c9f-b165-cda613fa769a","fieldSchemaId":"1ef5d7e3-52a7-4097-8a45-abcfe238de0a"},{"id":"33009bed-24b0-4dab-8e8a-01c1012368df","value":"I developed the end-to-end branding and visual identity for Muna’s Garden, a mock farm-to-face skincare company focused on ingredient integrity and non-toxic self-care. I designed a custom logo that blends scientific and natural imagery by reimagining DNA strands as falling leaves to signal that the brand is rooted in both science and nature.","itemId":"7fd80cab-fb71-4c9f-b165-cda613fa769a","fieldSchemaId":"c9942e24-8620-4920-b235-6194615008c8"},{"id":"5a4620bf-2b5a-400d-ac8a-c9f2b239dc9d","value":"Self-initiated","itemId":"7fd80cab-fb71-4c9f-b165-cda613fa769a","fieldSchemaId":"ed69cded-27ba-44a0-bab8-fbf8c044cbca"},{"id":"00b6ebc4-af64-4473-a1b4-04c40b8e6a14","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Design strategy\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"At the heart of this project was the intention to confuse clarity with artifact. Each image was constructed using scans, photocopies, and analog paper pieces, then reworked through digital filters to simulate visual echoes. Design choices were deliberately anti-clean—prioritizing texture, blur, and ambiguity over resolution or polish. The face—a symbol of recognition—was obscured deliberately to challenge the viewer’s instinct to reconstruct what’s familiar.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Systems of distortion\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Repetition and symmetry were used as metaphors for mnemonic loops. Mirrored compositions and circular cuts referenced the cognitive process of trying to recall something you’ve forgotten—looping endlessly without resolution. Graphic elements were layered to reinforce a sense of visual déjà vu, mimicking the way memories degrade with each retelling. Visuals were iterated until they felt both hypnotic and unstable.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"374c4eba4908c8832337545ad1a88d8f1de5e1dd\",\"src\":\"https://s3-alpha-sig.figma.com/img/374c/4eba/4908c8832337545ad1a88d8f1de5e1dd?Expires=1759708800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=Wogt5YuBhgSDQ8wIrQ-hzwdX-jrtXcMonoytsALTcRkufZdLNqnRKY7EFgP4D5EfozHkiHwx3oRIm5BdcqidpDRscVx~3HLtzkb3i9hh7QuxmMNQIWl2ouLzxSKMYQuTy9Z2274Du8~bWitRDHcAuJGenq95iSR2oSBnf00A4nANBM5s5FjNa7Nx-vwBgzGRkx~~OgRl5jnSVElSHmcjm30Fc-vieiNC~L6yDCdjxP09Yudfk47nQzZK3TRZGROYuGqR00PTp3aYc6MWL9eSDgGnVDom84eSNVwMRqa6dOrWa6vfOIvL80HXpgGe-V1ULly7wwKRy5wE7DKIe26rRw__\",\"altText\":\"Mixed-media collage featuring a woman’s portrait layered with geometric shapes, a black-and-white building fragment, abstract lines, and a sunset landscape, arranged on a white sheet with plant shadows cast around the edges.\",\"originalImageWidth\":1440,\"originalImageHeight\":1920,\"isFillWidth\":true}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Material process\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Unlike digital-first work, Ghosted Memory emphasized tactile creation. Hand-cut elements, scanned annotations, and grainy overlays lent the work an archival quality. Materials were selected not only for their texture but for their emotional resonance—postcards, printed ephemera, and xeroxed portraits. This physicality grounded the work and provided tension between ephemeral memory and tangible media.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Outcome\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Ghosted Memory served as a catalyst for broader explorations into identity, perception, and the aesthetics of error. The project was exhibited in a small-run zine format and shared across visual culture blogs focused on experimental design. It remains a cornerstone of the designer’s portfolio, illustrating an ongoing interest in how design can visualize psychological processes.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"7fd80cab-fb71-4c9f-b165-cda613fa769a","fieldSchemaId":"2602c513-f95b-406a-9e62-28e8df3567e2"}]},"03235bff-50c8-4b1b-9d45-d29db2ee0929":{"id":"03235bff-50c8-4b1b-9d45-d29db2ee0929","index":"!","collectionId":"99a5cf03-c505-4a2b-90b9-d66697c5ad9f","fields":[{"id":"5f5b459a-670f-4b91-86eb-fcdc684ad800","value":"5 weeks","itemId":"03235bff-50c8-4b1b-9d45-d29db2ee0929","fieldSchemaId":"00c22bf7-b190-407d-b93e-81b8a5db8f6d"},{"id":"c21a7de6-7de1-4eda-ab93-a9d669f919eb","value":"I led the design of a mobile-first insurance tracker to transform a complex application process into a transparent and modern experience. I facilitated cross-functional workshops with stakeholders to align our MVP features, ensuring every design decision was rooted in both business goals and user empathy.","itemId":"03235bff-50c8-4b1b-9d45-d29db2ee0929","fieldSchemaId":"c9942e24-8620-4920-b235-6194615008c8"},{"id":"46ae524e-4f33-404d-a355-a91e17856c96","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"My design process \u0026 approach\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Discovery\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Analyze user interviews \u0026 confessionals, persona mapping\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Define\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Design workshop with stakeholders, project goals, feature roadmap, product 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prototype\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Handoff \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Design specs, accessibility annotations\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"122bfc56424db1e2fa85903299fe0ce3758b4141\",\"src\":\"https://s3-alpha-sig.figma.com/img/122b/fc56/424db1e2fa85903299fe0ce3758b4141?Expires=1759708800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=io44VX~7fbRACieQtFokT~Ntj0TLDaLTcPGYr3HmSAbJeqgN5ATY3DaLbpA~urkFuB7fXhGQDTvEI4zyzr~ca8hePtNwtowE1~BI6WvTi~GKpVdIWX9uRlWknx8dZb4Ru7R2ku2ouQhl~MchEb5ne~VJ3zBV8nfYIpazcTeiWI1cfl2nrAgRaiz45ohcNmnt-VSyxp5w~qcIOE4xS9Q31Bkp~-K9KrQK1CMIT1jGU1RIgwATzYVE8hQEm-GN61WIXXHy8MJ4wANh-74hCiK6RNVdQVQQe6FARtK932rW80K2LpIZh3UEno2Z-lWDv-cFVLQt35eqC0n0e6-OOMTtgg__\",\"altText\":\"Black-and-white Polaroid photo of flowers layered on a colorful, abstract background with vector-like motion paths scattered across the image.\",\"originalImageWidth\":1440,\"originalImageHeight\":840,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Symbolic visual system\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Working closely with the editorial team, we developed a symbolic vocabulary of shapes and gestures to represent themes like distortion, echo, and surveillance. Organic imagery (such as flowers and skin textures) clashed with grid overlays and opaque filters. This juxtaposition created a rhythm that supported the article’s narrative arc—where visual overload mirrors cognitive dissonance.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Asset production \u0026 use\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The final suite included hero images, inline editorial illustrations, and social preview cards, all optimized for responsive use on Signal State’s platform. We also developed a small risograph-print insert for their quarterly print digest, maintaining brand continuity across digital and physical formats. 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Engagement metrics for the piece exceeded typical benchmarks, and the asset system was later extended into a visual series for other op-eds on adjacent topics. 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Drawing from research into algorithmic filters and network behavior, we mapped out visual equivalents to repetition, reflection, and feedback. The resulting glyphs became artifacts of these loops—mirrors that didn’t just reflect but multiplied input. 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Using polar and axial symmetry as compositional rules, the project developed a library of pattern primitives that could be recombined, extended, or glitched. We used these modules to generate both high-density textures and sparse, meditative layouts, depending on context. 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These tactile layers humanized the work, contrasting the mathematical precision of the core system. It added a necessary friction to the digital slickness, reinforcing the central question: when does repetition become identity, and when does it become distortion?\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"3719a91c4bd7cc0ae9e563e0d6e526a8b20b523e\",\"src\":\"https://s3-alpha-sig.figma.com/img/3719/a91c/4bd7cc0ae9e563e0d6e526a8b20b523e?Expires=1759708800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=TE-Af73NVTwrfjmr07iNAngjrQtX-MoJuAH7cpMbfxgx9pm1sGzEEawFEz7keN150PpaQF2qDnK2ntEQGUK4cCTUKJ9a0B3ViOME1IKnuNtWqLA1JvuoF1O7Af8TXEZNE4VbVcDPwJ5ni7JUlWN5JpzimD0l0AQW5xwiy5p4A1FskYWqE~w32FEZOHxA81~SmFZ9ShQhk9gHx2wLXNwzR5xV85~xPwXjTqNBHONMW3VkgtWZcB~A2LY3WQdkQUjVK3cRTY9D9lSGYwL4ZRwqi1YPWLZqd2ssJsedMymoK1OU~2i6YHkI4tMtNECLY1yCBgmKxqe2d~9tke8JtXb0Gw__\",\"altText\":\"Visualization of tokenization across media types—text, video, image, and audio—using red geometric patterns and symbols arranged on a bright yellow background.\",\"originalImageWidth\":1440,\"originalImageHeight\":840,\"isFillWidth\":true}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Applications in use\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The final identity system extended across both print and digital outputs. We applied the Echoform visual language to posters, interactive installations, and motion graphics—each iteration remixing the core logic in new ways. The system’s modular nature made it ideal for adaptive branding, speculative design, and editorial storytelling. 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Our challenge was to translate these abstract ideas into a set of images that felt raw, synthetic, and slightly off-kilter.","itemId":"4371f393-93c9-4ee8-9cd3-e2cbea119c0e","fieldSchemaId":"c9942e24-8620-4920-b235-6194615008c8"},{"id":"5198da98-3b35-4c54-b344-d3ddd27163cd","value":"Editorial collage \u0026 experimental illustration","itemId":"4371f393-93c9-4ee8-9cd3-e2cbea119c0e","fieldSchemaId":"00c22bf7-b190-407d-b93e-81b8a5db8f6d"},{"id":"e7464159-effc-49ad-a6bf-170752a903ae","value":"Parallax Union","itemId":"4371f393-93c9-4ee8-9cd3-e2cbea119c0e","fieldSchemaId":"ed69cded-27ba-44a0-bab8-fbf8c044cbca"},{"id":"be3fe3c5-c5a3-4fa9-a170-74cbea3d1efb","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Graphic language\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The design system borrows from brutalist UI references, mid-2000s software palettes, and outdated stock photo archives. Overlapping windows, sticky note textures, and aggressive yellow overlays created an intentionally jarring visual rhythm. Each layout was constructed as a “desktop environment”—part poster, part system error. This approach reinforced the publication’s theme: a workplace where productivity is performance.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"f1007796be30fa189d897db2e3210614016a3c73\",\"src\":\"https://s3-alpha-sig.figma.com/img/f100/7796/be30fa189d897db2e3210614016a3c73?Expires=1759708800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=MyYv1J2Npb674xnS943TGOJu9H~EnxbCxSZRnS5UPkVY3NDgx2qtXJkJ8GzFz1mxrpw0DAX-IdMIhK6OmcvW4v8JHBqlW6wKxnveRu9FJEcBAL0T1o0HbY~aEd3kbl7YL2xR5T3oI0Aq6N6zj0Y~ieBG9RAVppU~MXvKreBWaWaaGrC53sjCMHKbDaAibowQKYDfYFWyFoF587DQ2hcEScyZFNzMlir1-5VVlt7h3gqXiifQcyy~XegYMz~UtF9AIkecCArGRI2uFFMSkiJ9wV65FB5AgB2~p7B4SWwZJfwz4plEjYu9EFTb5llw69w9ubagcNRsEJmAEn~n7OYgLQ__\",\"altText\":\"Collage on grid paper featuring a black-and-white close-up of eyes behind glasses, a red-tinted image of an open mouth, pixelated yellow soldiers, patterned cutouts, and a small price tag reading $100.05.\",\"originalImageWidth\":1440,\"originalImageHeight\":1440,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Tactile disruption\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"To ground the digital chaos, we introduced risograph-printed assets and xerox overlays scanned from real office ephemera: timecards, copier notes, and discarded HR documents. These analog artifacts softened the hyper-digital layout and injected a sense of ghosted physical presence—perfect for a story about the collapsing boundaries between remote work, automation, and bodily labor.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Narrative assembly\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Instead of telling a single linear story, the visuals acted as modular components—each one hinting at a different labor theme: burnout, productivity metrics, algorithmic evaluation, self-surveillance. Viewers were encouraged to interpret connections and construct meaning across pages. Collage was not just a style, but the core narrative device.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"ff9b905cdddd31fee5192bd8066dd7c189e20195\",\"src\":\"https://s3-alpha-sig.figma.com/img/ff9b/905c/dddd31fee5192bd8066dd7c189e20195?Expires=1759708800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=L4kKcsZNhRL6BNSww8dRn4YeUHnRm6IipOf-ouJJvlVCmvV042dOHd55NSRz1HXNX3L9x-lh6huJdxo1en8kUAidnV-pkGKv8Zmbc4NrkKB-ySi90zcD-j0UHoVc1-kbfFRpJIsGkoWdBJKAeCvIl~Oou3z2frK1c2Su686SVXFiyk-TJiqsBBqw-0Dy0YWbrbodrTltU77k5BdHKpXK3VCzhRPWhWrvF49kCBH2XegKcPxP0EjEyQs-ZZOEJ3Ly3~sXR8RWKm1Bedarf50uAns8l8F6l0301ixNhCmmpuexiS31xbg22J-CUqvhZCg5jfvOKr~LsI0xZEnkZ4ec-Q__\",\"altText\":\"Collage on grid paper with a large square of frayed red fabric, the word “bad” in black letters, and a black-and-white cutout portrait of a man in sunglasses, combined with scraps of patterned and colored paper.\",\"originalImageWidth\":1440,\"originalImageHeight\":840,\"isFillWidth\":true}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Outcome\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The final illustrations accompanied a 6-part online editorial and a limited-edition print zine for subscribers of Parallax Union. The project was praised for its ability to turn dry themes like labor systems into visceral, expressive design artifacts. It also laid the foundation for a future speculative identity toolkit now being explored for other editorial clients.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"4371f393-93c9-4ee8-9cd3-e2cbea119c0e","fieldSchemaId":"2602c513-f95b-406a-9e62-28e8df3567e2"},{"id":"dc1cf7bb-f04f-4349-a8cf-d7c471ea01ef","value":"{\"image\":\"8d008721e4a1e7c156062f072c112dbec5b443ad\",\"imageThumbnail\":\"8d008721e4a1e7c156062f072c112dbec5b443ad\",\"originalImageHeight\":1600,\"originalImageWidth\":2560,\"altText\":\"Two monochrome photographs overlaid on a bright yellow background: one of a person in a white t-shirt standing beside printed recycling symbols and Spanish text, the other of a person wearing a hoodie with their back turned. 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