I led the design of a mobile-first insurance tracker to transform a complex application process into a transparent and modern experience. I facilitated cross-functional workshops with stakeholders to align our MVP features, ensuring every design decision was rooted in both business goals and user empathy.

I led the end-to-end design of a responsive website for Upskāl, a premium water brand, focused on establishing a trustworthy and friction-free purchasing experience for health-conscious consumers. I led the development of the company’s core design system and foundational component library to ensure long-term brand consistency and scalability across their digital presence.

I partnered with American University to transform complex datasets into clear, impactful visual stories for academic research. This inititative gave me room to sharpen my ability to translate technical information into intuitive designs that drive engagement and awareness. 

I developed the end-to-end branding and visual identity for Muna’s Garden, a mock farm-to-face skincare company focused on ingredient integrity and non-toxic self-care. I designed a custom logo that blends scientific and natural imagery by reimagining DNA strands as falling leaves to signal that the brand is rooted in both science and nature.